Lime green is the new orange

Apparently lime green is the new orange - that is if you are a web company. Lime green is the colour of choice for your logo if you are new Web 2.0 start-up.

Having worked for a couple of ‘orange’ companies am I a bit behind the times?

The Logos of Web 2.0

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You’re currently reading “Lime green is the new orange,” an entry on Joe Leech

Published:: 14.03.06 / 10pm

Category:: Living Online

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I am a usability and user experience consultant based in Bristol, UK. I work across web, mobile and software projects for major organisations in the UK and internationally.

I work full time for Bristol usability company cxpartners.

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Call me: +447905 33 4163

Joe Leech writes about usability, user experience and information architecture

Lime green is the new orange

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