UX Magazine - Investing in UX

…we invested $50,000 of our company’s money into a fund consisting of 10 companies we felt did a great a job at user experience. We wanted to test a hypothesis that companies who focus on UX will see it reflected in their stock price.

A great experiment to try. So to cut to the chase:

In the one year period of our test, our UX investment philosophy trounced the markets.

What we can learn from this. Invest in user experience, invest in companies that promote and follow good UX principles.

UX Magazine - Investing in User experience

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Published:: 16.11.07 / 12pm

Category:: User Experience

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Jon 22.11.07 / 11pm

Fascinating experiment. Hell of a way to put your money where your mouth is too. Another to add to the list of UX evidence, albeit with caveats. Thanks for the info, Joe.

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I am a usability and user experience consultant based in Bristol, UK. I work across web, mobile and software projects for major organisations in the UK and internationally.

I work full time for Bristol usability company cxpartners.

Call me: +447905 33 4163

Joe Leech writes about usability, user experience and information architecture

UX Magazine - Investing in UX

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